For D2C brand owners on Shopify

Your store isn't broken.
It's leaking.

Spending on Meta ads but few orders? Visitors come but no one buys? I'll check your full store, find what's losing sales, and send you a clear PDF report in 1 to 3 days.

Pick my audit What's inside
From ₹2,0001 to 3 day deliveryBy a designer who also runs ads
Sound like you?

If even one is true, read on.

You're not alone. Most D2C owners hit the same wall in year one. The fix? Stop spending more on ads. Fix your store first.

01You run Meta ads. But not many orders come in.
02People visit your store every day. But almost no one buys.
03Some weeks you get orders. Some weeks none. No clear pattern.
04You tried new ads. New offers. Nothing seems to work.
05You don't know what's wrong. The ads? The store? The product?
06People add to cart. But most leave before paying. You can't tell why.
It's almost never your product. Your store loses buyers before they pay — and you can't see it because you built it. I can.
0%
of D2C stores lose buyers before they pay
The real problem

More ads won't fix a leaking store.

If your store loses 7 of 10 visitors before they pay, more ads just means more lost visitors. A small product-page fix can lift sales 20–30%. A missing trust badge can scare off 40% of buyers.

These leaks are easy to fix — but first you have to find them. That's what this audit does: finds every leak, tells you what to fix first, gives you a plan you can follow.

What you get

Everything to fix it.

Not a copy-paste checklist. A full check of your store in plain English, as a clean PDF you can use right away.

01

Full PDF Report

A complete check of your Shopify store. Made just for your brand. Sent in 1 to 3 days.

02

Score Out Of 100

Know where your store stands. Strong, okay, or losing money. No guessing.

03

Every Leak Found

All the things hurting your sales, sorted by what matters most. Each tells you what, why, and how to fix.

04

What You Got Right

Not everything is broken. Know what's working so you keep doing it.

05

Quick Wins List

Easy fixes you can do today. Most are free. Most take only 10 minutes.

06

30-Day Action Plan

Week by week, what to do first — so you don't feel lost after reading.

Peek inside

See the actual report.

This is what lands in your inbox — your score, your leaks ranked by impact, and a clear week-by-week plan. Swipe through.

your-store · audit.pdf
SAMPLE · PAGE 1
Your Store Score
63/100
Needs work — you’re leaking sales
First look
Product pages
Cart & checkout
Trust & reviews
your-store · audit.pdf
SAMPLE · PAGE 4
Top Leaks Found
  • High No reviews on your product pages
  • High Mobile loads in 5.2s — too slow
  • Med COD option hidden at checkout
  • Med Weak cart page, no reason to buy now
  • Low No abandoned-cart reminder
your-store · audit.pdf
SAMPLE · PAGE 7
Your 30-Day Plan
  • Week 1 Add reviews + trust badges to product pages
  • Week 2 Fix mobile speed and clean up checkout
  • Week 3 Add cart upsell + show COD clearly
  • Week 4 Turn on cart-recovery reminders

Sample pages, for show. Your real report is built around your own store.

What I check

8 areas. 70+ checks. One report.

Every part of your store a buyer sees — from the ad click to the final pay. Nothing left out.

01

First Look

What new visitors see in the first 3 seconds. Page speed, mobile look, hero, trust signals.

02

Product Pages

The page where buyers decide. Photos, text, add-to-cart button, where reviews show.

03

Trust & Reviews

Why buyers say yes. Reviews, star ratings, social proof popups, founder story, badges.

04

Cart & Checkout

Where most stores lose sales. Cart design, checkout, payment options, COD setup.

05

Offers & Pricing

What makes them buy now. Combos, free shipping, urgency, first-time offers.

06

Email & WhatsApp

Bringing back people who left. Cart recovery, welcome emails, WhatsApp, pop-ups.

07

Mobile Experience

How your store looks and works on phones. Speed, tap targets, layout, mobile-only issues.

08

Ad-to-Store Match

Does your store match your ads? People leave when the page feels different from the ad.

How it works

From pay to report in 1 to 3 days.

1

You pay

Scan the UPI QR for your tier. Send the payment screenshot and your store link on WhatsApp.

2

I check

I go through every part of your store — 70+ things across 8 areas. Takes 1 to 3 days.

3

You get the report

Your score, every fix ranked, quick wins, and a 30-day plan. You start fixing.

Kind words

What founders say.

★★★★★

I thought my ads were the problem. The audit showed my checkout was the real leak — fixed it and orders jumped the next week.

A
Aditya R.
Founder, fashion brand
★★★★★

The report was so clear. No jargon. I knew exactly what to fix first. Worth way more than I paid.

N
Neha S.
Founder, skincare brand
★★★★★

Got the store + ads audit. He found money I was wasting on the wrong audiences, plus 4 quick wins on my product page.

K
Karan M.
D2C founder
★★★★★

Honest and sharp. He didn’t try to upsell me — he just told me the truth about my store. That’s rare.

S
Simran K.
Founder, home brand
Pick your audit

Two options. Same delivery.

Start with just your store, or add a full Meta ads check for ₹1,000 more. Both delivered in 1 to 3 days.

⚡ I take only 5 audits per week — so each gets full attention.
For brands who want to fix the store first.

Store Audit

One-time ₹2,000
UPI QR to pay 2000
Scan with any UPI app · Pay ₹2,000
UPI ID
pratyush12k@ybl
  • Full Shopify store check
  • Score out of 100
  • Every leak found, ranked by impact
  • 5 things you're getting right
  • Quick wins list
  • 30-day action plan
  • PDF report in 1 to 3 days
⭐ Most brands pick this
For brands also running Meta ads.

Store + Meta Ads

Just ₹1,000 more ₹3,000
UPI QR to pay 3000
Scan with any UPI app · Pay ₹3,000
UPI ID
pratyush12k@ybl
  • Full Shopify store check
  • Score out of 100
  • Every leak found, ranked by impact
  • 5 things you're getting right
  • Quick wins list
  • 30-day action plan
  • PDF report in 1 to 3 days
+ all the ads checks
  • Full Meta ads account check
  • Campaign & ad set review
  • Ad creative breakdown
  • Audience & targeting check
  • Pixel & tracking deep dive
  • 5 new ad ideas to test
  • What to scale, what to kill
★ Most hands-on
For brands who want an expert beside them.

Audit + Strategy Call

Full audit + me ₹5,000
UPI QR to pay 5000
Scan with any UPI app · Pay ₹5,000
UPI ID
pratyush12k@ybl
  • Everything in the Store + Meta Ads Audit
+ a live call with me
  • Live 1-on-1 strategy call (30–45 min)
  • We go through your whole report together
  • I answer all your questions live
  • We decide what to fix first — together
  • Priority delivery — front of the queue

Not sure which fits? Ask me on WhatsApp.

What’s insideStore₹2,000+ Meta Ads₹3,000+ Call₹5,000
Full store check, score & 30-day plan✓✓✓
Quick wins you can do today✓✓✓
Full Meta ads account check—✓✓
5 ad ideas + what to scale—✓✓
Live 1-on-1 strategy call——✓
Priority delivery——✓
↩

The audit pays for itself

If you later hire me to fix or build your store, I take your full audit fee off that project. You get the whole plan first — then decide, with nothing wasted.

₹3,000You pay for the audit
→
30 daysYou book a build or ads project
→
₹0 extraYour full ₹3,000 is credited back

So the audit is basically free if you go bigger — and a clear plan either way.

See store builds →
1

Pay via QR

Scan the QR for the audit you want, or pay to pratyush12k@ybl on any UPI app.

2

Send me proof

WhatsApp +91 73557 27791 your payment screenshot and your website link.

3

For the ₹3,000 tier

I set up a quick Google Meet so you can share your Meta ads access. The audit starts right after.

Secure UPI payment I reply within a few hours Audit starts the same day

My promise to you

If the audit doesn't show you clear, useful fixes — just message me. I'll make it right with one free round of changes. I want you to feel it was worth every rupee.

Open WhatsApp chat
Is this for you?

Be honest with yourself.

Yes, this is for you

  • You sell physical products on your own Shopify store
  • You run Meta ads (any amount)
  • You get at least 100 visits per week to your store
  • You want clear answers, not vague advice
  • You're ready to fix things, not just listen

Not for you if

  • You haven't launched yet — no data to check
  • You sell only on Amazon or Instagram, no Shopify store
  • You expect a "magic 10x sales" promise (no one can give that)
  • You want me to fix everything (this is the audit, not the build)
  • You're not ready to act on the fixes after reading
Pratyush Kesarwani
About me

I build stores.
I run ads.
I see the gaps.

Hi, I'm Pratyush. I run DYW (Design Your Website), helping Indian D2C brands turn their stores into selling machines.

Most audits are done by ads people who can't design, or designers who don't know ads. I do both — that's why I see what others miss.

₹2 Cr+Ad spend managed
D2CBrands worked with
1-3 daysDelivery time
Common questions

You're asking, I'm answering.

Will I understand the report? I'm not technical.

Yes. It's in plain English, no fancy words. If a fix needs a developer, I say so clearly. Most fixes you can do yourself with free Shopify apps — I share the exact app names and steps. If you'd rather I do the fixes, I can, for an extra charge.

My store is not on Shopify. Can you still help?

Yes. Shopify is my main focus, but I can audit any store that sells products — WooCommerce, Magento, custom-built, anything. Just message me your store link first.

Will you also fix the things you find?

Not in this audit — it finds the leaks and tells you how to fix them. If you want me to build the fixes, I have bigger projects for that, and your audit fee is adjusted against any bigger project you book within 30 days.

How is this different from a free YouTube audit?

YouTube gives general advice. This is made just for your store — 70+ checks across 8 areas, ranked by what matters most, plus a 30-day plan you can follow.

What if I disagree with some fixes?

That's fine. The audit is a guide, not a rule book. I share what I've seen work; you know your brand best. Use what fits, skip what doesn't.

Can I get a refund if I don't like it?

I don't give refunds — it's custom work done just for your store. But if you feel it didn't deliver, message me and I'll do one round of additions for free.

Do you also check my Meta ads?

The ₹2,000 Store Audit checks only your store. For a full ads check — account, campaigns, creatives, audiences, Pixel, and what to test next — pick the ₹3,000 Store + Meta Ads Audit. Just ₹1,000 extra.

How do I pay?

Scan the UPI QR for your tier in the Pricing section, or pay to pratyush12k@ybl on any UPI app. Then send your payment screenshot and website link on WhatsApp (+91 73557 27791). The audit starts right after.

Where to next

Not quite ready?

Free

Not ready to pay?

Grab my free store checklist and spot the easy leaks yourself — no cost.

Get the free checklist →
Next step

Want it done for you?

Skip the fixing — I'll build you a Shopify store that's made to sell.

See store builds →

Stop guessing.
Start fixing.

Get a clear check of your Shopify store. Find what's broken. Know what to do next. Sent to you in 1 to 3 days.

⚡ Only 5 audits per week — limited slots
Questions? Chat
From ₹2,000Store audit · 1–3 days
Get my audit